Social Media Management done for Highbury Media (To be updated)
OVERVIEW
Social Media responsibilities included choosing the best images out of each magazine issue, resizing the pictures, and creating and updating a social media calendar where I would specify what picture I would post on what day, with what caption. These posts would be scheduled weeks ahead, across Instagram, FaceBook, and Twitter platforms. I would research and implement different strategies in order to gain more traction and engagement on our platforms. Since we could not make our own reels at that time, I would reach out to different creators and acquire permission to use their content, and would always credit them. Intensive research into what reels would fit which magazine was done. I have occasionally created content for the feed in the form of Quote Cards. Finding the brand tone and engaging with followers is what usually increases good activity throughout the platforms. Engagement with the online community was usually boosted through reshares and shoutouts to people who engaged with the material. I would occasionally also communicate with advertising companies, write the copy for their ads and post these ads accordingly to our platforms.
NOTE
Since I worked at Highbury Media from Feb 2021 - Nov 2021, I created small compilations from each magazine feed to showcase my contributions.
LIVINGSPACE MAGAZINE
With a focal point on home decor and living, I enjoyed creating an online space that tried to mirror the elegance and inspiring aesthetic of the magazine.

MyKitchen MAGAZINE
Working with food, even if it's through mere photos, is always a good time. There is a saying that goes, "First you eat with your eyes, and then your mouth". That is the type of influence I wanted the feed to have on all who engaged with the content.

ESCAPES MAGAZINE
Beautiful pictures and videos of places that made anyone think they could only visit through a dream were made into realistic bucket list items through this magazine. Inspiring viewers by showcasing the beauty in their own backyards, with some international frosting every now and then, the feed is always fun to revisit. Resharing our local explorer's adventures helped bring even more awareness to our beautiful country and world.

CLUB MAGAZINE
Aiming to catch the attention of a more mature audience, Club magazine had tips and tricks for everyone. From fun yet informative, or just straight-up relatable reels on parenting and adulting, to slick and chic fashion inspo for work, to matters of finance or health, Club was made to have it all.

CLUB X MAGAZINE
This one is for our youth. From what's hot and popping, to how to cope with stresses that come with our generation, to throwing much-deserved shoutouts to all the hustlers and inspirations out there, ClubX drew you in for the style and fun, but you stay for how deep and motivating it is.

FITLIFE MAGAZINE
Workouts during the pandemic were made fun and accessible through fitness tips, and wellness motivation brought to you by FitLife Mag. However, nothing got the audience more pumped than workout challenges that had our audiences participating and enjoying!

BALANCED LIFE MAGAZINE
BalancedLife Magazine is a magazine that embodies feminine empowerment. Following themes of beauty, grace, and what's hot and trending, the feed I aided to curate was one that would draw any lady in. Through using beauty reels, creating Instagram stories on what's the latest in fashion, health, and heart, and engaging with the audience, our community grew strong.
